Without question, the Internet is the easiest and most cost-effective way for a business to reach the most potential customers or clients. And within the Internet, SEO or search engine optimization is the absolute most effective way to harness the power of the potential that the Internet has to offer. But what is SEO?
SEO is the acronym for search engine optimization. It basically means ensuring that web crawlers sent by search engine companies like Google, Bing, Yahoo, Duck Duck Go, can easily understand the intent of your website, its audience, and its location. A well-optimized website should be easy to understand, user-friendly, well-written, and should load fast. A well-optimized website should also have a competent and potent off-site SEO campaign committed to it.
What’s the Benefit of SEO?
The main benefit of engaging in excellent SEO practices is having potential customers find your website when they search for answers to their problems in Google. When it is all said and done, the basis of doing business is solving problems.
If you’re the owner or manager of a company that provides solutions in certain areas and a potential customer client has a problem that your business could solve, it creates an outstanding profit opportunity with favorable ROI. This is especially true when you don’t have to buy pay per click advertising to get the same customer that you could get as a result of having page 1 visibility in Google for your company’s keywords.
That’s what an Search Engine Optimization company does, help to get their clients’ websites on the first page of Google for broad phrases and search queries that relate to the service offering or product.
Why Not Practice DIY SEO?
There is absolutely nothing wrong with investing time in your own business and managing your own SEO campaign. However, in the long term, it may prove unwise to make agency-level investments for single individual projects. Oftentimes, and depending on the industry, an SEO campaign rooted in efficacy can involve costs. In some cases, the cost of operating and paying for the resources to operate an elite SEO campaign can threaten the value proposition of the project.
For example, a plumber with Internet-savvy may very well be able to do good things by running a DIY SEO project. However, it would never be able to compete with an elite SEO specialist that might be operating on behalf of his competitor. While our example plumbing is out helping with waterworks, he can’t be at his desk ready to compete and be as effective as an elite Search Engine Optimization specialist.
Our example scenario holds true for individuals in many professions. To conclude, for most entrepreneurs attempting to engage in DIY SEO is a quick way to insert the land of diminishing returns by taking your attention off of your main business and answering into another universe of conflicting workflows. I wouldn’t say it is to be avoided but speak with an SEO consultant before making the decision to engage in DIY SEO.
Why Hire A Professional SEO Company?
A professional SEO company will have all the tools needed to analyze your competitors, analyze your market, determine the value of your keywords (even down to the exact dollar in penny amount), investigate your competitors, and reverse engineer successful marketing strategies. A successful Seo will also have the tools and resources to get the back links you need to your site to help you rank at the top of page 1 of Google.
A professional Search Engine Optimization company will have agents in place that know exactly what to do to achieve success for any given client in any given industry based on their experience—the resources already in place to ensure a smooth but safe trajectory to the top. With a professional SEO company on your side, there’s no reason why you can’t outrank your competitors and bring in new customers and clients from Google that are actively searching for the resources that you provide.
How Much Does it Cost?
The cost of Search Engine Optimization services is directly tied to the industry in which the SEO specialist is being asked to compete. Certain industries simply cost more money due to the extreme use of resources needed to be successful.
Every market is different.
There is the legal market that is highly competitive. For example, pay-per-click terms in Google ads for law firms could easily go beyond $200 per click. At the same time, a small-time video production company may only have to pay $1.50 per click. Meanwhile, a company selling resume templates may pay less than $.25 per click. The more competitive and high-value a market is, the more your competitors would be willing to spend to dominate the market, which increases the value of that market.
That is why every market is different.
Back to Search Engine Optimization, the value of SEO campaigns by industry is not different from the pay-per-click market. The same is true in organic search engine marketing industry valuations as it is for its pay-per-click counterpart.
Can You Recommend Any Pros?
There are a number of outstanding Search Engine Optimization companies. The recommended SEO company is VizTV Media Services in Houston. Another great Search Engine Optimization company is Seo.com. Search Engine Land is an outstanding resource for individuals hoping to learn more about SEO and best practices with regard to the trade.